Should we start #Rethinking #education?
20% through other people
70% through experience and practice
Should we start #Rethinking #education? 10% of learning happens through formal education 20% through other people 70% through experience and practice I can't count how many times I have studied for a test, ACED it and then forgot all about it the week later. People forget 50% of content in an hour time lapse if they do not practice. This is why in the IA we work as a company more than a class, focusing our learning on hand's on projects and less inside the classroom walls. Charles Jennings teaches us that in order to maximize the learning experience we NEED new experiences- trying a variety of roles and putting knowledge into PRACTICE
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This week we started a brand new unit & jumped into the aggressive world of marketing. So what is this new concept? If you are somewhat like me, you thought that this study simply consisted in advertising. Today I learned that 'promotion' is just a nitch segment in the whole process. Marketing is the study of a market and it consists on: 1) identifying a problem/need 2) developing a service or product 3) settling appropriate price (maximize your income) 4) place 5) promotion of the product/brand
As there is no better way of learning than the experiential we decided to take the first step Innovation style: visiting Jockey Plaza. Here we were exposed to adds we actually saw regularly and not ones we looked up in Google. REAl-world exploration - welcome to advertisement madness - a jungle of wild sellers were the diversity in publicity gave us the perfect opportunity to analyze and learn a variety of marketing strategies. you don't have to look with a magnifying glass: if an add had been well designed it will stick. here are some of my findings.
This was my favorite stand at Ripley |
Context: Lima, Peru -beauty section at the Ripley store. Purpose: Convince the consumer that "Guess girl" is the perfume for them amongst all the other alternatives. Audience: Young women Technique: PATHOS - This simple add is interactive, it drives you to stand with the perfume and FEEL important under the spot light. It uses purple and glitter to give a sense of glamor. The girl in the picture is beautiful and it is basically selling the idea that if you buy the perfume you will be like her - Appeals to woman's desire. It is live size and in the middle of the hall therefore it can be spotted right away. Effective ☑ |
Ethical debate Have you ever thought of how much money is spent in advertising? Is it ethical to use more money on adds than they do on the products? or could it be used for a better cause? Does the end justify the means? | ↓ ↓ | here are some examples stores that aimed to win it's market by their outside looks. | ↓ ↓ |
*Patterns *Size (adds value) *Black & white effect | *Color Palette *Music ♫ *Use of media (video, pictures) | *Clear ✉ message *Plays with 5 senses→Smell *Simplicity | *Repetition* *Interactive *Targeting specific audience ➵⊙ |
Journalism keeps you planted to the earth | stories can be found every where; even behind a bar. Check out my new article for THE BREAK |
The finance unit was wrapped up beautifully when we positioned our stocks in the TD Ameritrade website. Now we are ready to monitor the fluctuation in the value of our stocks for the following two years, learn about the market along the way and make some $$$ for a good cause. With already 1 dollar in 20 minutes made I am #super #excited and confident that we made an INTELLIGENT INVESTMENT. |
On Monday the IA teams suited up for the final investment presentations in the board room with one common goal: persuade our client of choosing the best socially-responsible company. The reality of the situation couldn't be more authentic. Yet we had just come back from a vacation break, broker team #2 had managed to (against all odds) put our proposals together. Putting together a keynote was clever. Given that for the TED TALK we explored the program's features this allowed us to add relevant transitions that broke apart the flatness of 'finance' and spiced it up with a little informality. It was vital, for us who provided numerical data to find this balance. |
I have to admit I still feel accelerated before talking in front of people. However, in this case, I learned to manage my nerves positively using the audience effect. For my convenience, as soon as I got started that extra adrenaline pushed me to have a stronger delivery. I had previously researched my company in depth and had hundreds of facts about future projects, their commitment to the society, their employees, the environment and finally how their stock was going to perform based on the P/E ratio, stock forecast and comparisons to other holdings in the same industrial sector... |
Here's the catch →being over prepared is not always beneficial - having too much information can blind you the moment you loose people's attention. As Ira Glass said in his lesson on story telling: To capture a GREAT story you might have to go and look for many but you only choose the BEST ONE to put out there. We, had to discard the irelevant facts and only choose the most incredible assets of BMW, First solar, adidas and starbucks to display. | I really loved the idea of representing a company I believed in because this came out as I spoke and allowed me to be more persuasive. My group also had a solid performance since the companies we had chosen to diversify our portfolio were extremely different, we all rose valid points to our arguments and I was even impressed by the naturality of my teammate Augusto and how he exposed Adidas through a relaxing informality that calmed the atmosphere for everyone. #VERY #PROUD As I went on with my part, I even felt the urge to stand up and actually had a little fun with playing the role of the expert. I learned that even if the topic is as serious as an investment proposal, joking around and adding playful media effects is key because no matter how high someones position is, every one hates awkward and stiff relationships. So why build that wall? |
"If you don't build your dreams, someone else will hire you to build theirs"
Currently a Senior at the American School of LIma
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