Am I right?
Some things catch on; others just don’t--and I bet you’ve never thought about WHY.
With he’s witty storytelling style, this marketing expert manages to synthesize ten decades of research into the six STEPPS to making things CATCH ON.
So, if you thought these were all just coincidences, think again. You might-- just like I was before—be missing out in the many tricks to not only how we work as consumers, but how we work as human beings--don’t.
“Contagious content is like that—so inherently viral that is spreads regardless of who is doing the talking.”
- Jonah Berger