the day has come - tomorrow instead of packing my backpack and heading to school i will go to work.
Although Mr. Topf is lots pressure already, the idea of having a boss, an expertise in the field, asks for me to deliver professional work-ethic at all times. No matter if its anything from getting him a Starbucks from across the street to designing an add; "I will do the work they ask for me". Today I made sure my to-do before internship list was ticked off entirely, and dived into the research. |
some fb pages managed by
mimanzana
I noticed how, similar to the adds in el Jockey, they used pattern and composition through out: between the profile picture, the cover photo and the four other pictures that appear bellow. | They also used a certain color palette to make the brand's identity more recognizable. For example Delisha uses brownish and orange tones while Inca Rail shows vivid green, orange and red earth tones. | The pictures are high quality and appealing but most importantly they have thousands of likes. It's clear that they know what they are doing and I can learn a lot from their strategies. |
so what will i work on?
what is benchmarking?
All this brings me back to marketing The Break's fb page: we thought of comparing our brand to Half junky and Musas; two very popular and defined pages but we never considered comparing it to social media sites of the NEWS industry. If we were to pull off a formal report this would allow us to see our weaknesses and direction more clearly. |
I'm excited because I can tell that if I adhere to each challenge with a positive attitude this ride will benefit my learning immensely. I've noticed the importance of communication because by networking with my boss, even two days before I go to the office, I'm already learning the first steps of the marketing process. Here's the cool part, I've learned how to do essays, letters and investment proposals but I've never had a class where I sit and learn how to write a benchmarking report. I will learn theory along the way by exploring, being an active inquirer in the company, researching what I don't know and getting expert feedback. lets see how tomorrow turns out! |