the day has come - tomorrow instead of packing my backpack and heading to school i will go to work.
Although Mr. Topf is lots pressure already, the idea of having a boss, an expertise in the field, asks for me to deliver professional work-ethic at all times. No matter if its anything from getting him a Starbucks from across the street to designing an add; "I will do the work they ask for me". Today I made sure my to-do before internship list was ticked off entirely, and dived into the research.
some fb pages managed by
I noticed how, similar to the adds in el Jockey, they used pattern and composition through out: between the profile picture, the cover photo and the four other pictures that appear bellow.
They also used a certain color palette to make the brand's identity more recognizable. For example Delisha uses brownish and orange tones while Inca Rail shows vivid green, orange and red earth tones.
The pictures are high quality and appealing but most importantly they have thousands of likes. It's clear that they know what they are doing and I can learn a lot from their strategies.
so what will i work on?
what is benchmarking?
All this brings me back to marketing The Break's fb page:
we thought of comparing our brand to Half junky and Musas; two very popular and defined pages but we never considered comparing it to social media sites of the NEWS industry. If we were to pull off a formal report this would allow us to see our weaknesses and direction more clearly.
I'm excited because I can tell that if I adhere to each challenge with a positive attitude this ride will benefit my learning immensely. I've noticed the importance of communication because by networking with my boss, even two days before I go to the office, I'm already learning the first steps of the marketing process.
Here's the cool part, I've learned how to do essays, letters and investment proposals but I've never had a class where I sit and learn how to write a benchmarking report.
I will learn theory along the way by exploring, being an active inquirer in the company, researching what I don't know and getting expert feedback. lets see how tomorrow turns out!