how do brands become recognized?
how do great BUSINESSES emerge?
Their main goal was to transform their rough site into a more modern & interactive product; making the brand an experience that can be enjoy abed from the start. It's not only about the product but the BEFORE and AFTER as well.
During the "reu" I also learned that we as a new tech generation have lots of power. Adults are not as knowledgeable in social media as we are and even the heads of the hotel company didn't know what FAQ (frequently asked questions) was or that it's more appealing to have visuals dispersed around the site than in a separate section called "photo's". It's all about the
c o s t u m e r
Another influential factor was the language. I suggested that they should be more provocative with their word choice with phrases like: "the journey starts here" or expressing through the page a sense that they audience is already living vacation.
The meeting flashed by yet, countless decisions were made-- a PLAN's precisions defines the quality of the final product. Nicolas explained that if the website is published in the web it is a hasstle to adjust it in the system thus its vital for them to plot down EXACTLY what the client envisions for it to function properly.
every interaction, whether it's a link, a text box, adjust ability or personalized messages requires
That's what Mimanzana's service is about!
This visual aspect though, was something I had not explored in the company yet and that's why in day 4 of my internship I decided to finish with persuasive language marketing to go into design marketing. Where did Mimanzana get their ideas? la china, one of my co-workers had studied graphic design and as I started looking at the ads she was working on in Photoshop she lend a book that fascinated me.
"The Best Advertising and Design in the World" was not a rich-in-text book but an extremely visual portfolio; unifying Hong Kong's, London's, Los Angeles, Madrid's, Paris and Tokyo's remarkable marketing geniuses. Graphic design paradise in print.
The fun part about this internship is that if you've finished your work you can keep on learning from the PLACE. Finishing the meta-descriptions efficiently gave me time to dive deeper into what inspired me the most as I looked around.
I absorbed everything I ran into, there was all types of categories: controversy, posters advertising, press advertising, ambient, tv and cinema, communications, music videos, graphic design, magazines , books, brands, environmental, packaging and illustration and more.
Here's a collection of my favorite findings, take a look! ↴
#CLEVER Controversial ads & visual statements on global issues ✌
Location coming to play with design & the shapes that make up our world.↫
interactive objects are one catchy way to capture your audience
♙♘ (marketers see things differently) ♜♛
Thoughtful packaging that adds ☞ #value ↴
Ϟ competition VS serving -------------------- extrinsic vs intrinsic Ϟ
Even though in the IA we looked into marketing for just a few lessons, the terms we studied in the mall allowed me to understand the thought put behind each detail and their effect instead of simply seeing the whole picture.
A key attractive element that stood out in this breath taking book: The attention to detail in every ad. The ones that left me mouth dropped were ones that included specific characteristics THOUGHT & designed for a particular audience: giving a fun service, spreading a message, raising awareness or just showing to the client they CARED. Though advertising is pure competition for attention and incrementing their capital, the BEST marketing shows how it GIVES as much as it TAKES.