✺✺how do succesful fb pages function?✺✺
Today I got access to the document I had waited to see for long: the "pautas" of Mimanzana's fb pages. Well, not really-- I had obviously peeked at them in my co workers computers but I didn't' truly understand them or had an input on what went in the posting schedule meaning... I hadn't yet created any add of my own yet. Guillermo asked me to complete a monthly posting schedule and with this I was able to understand the dynamic of the brand given: Delisha.
As all sites target different publics, the systems also vary, guillermo explained that Delisha's pauta worked this way. they explained Delisha's system worked like this:
mondaysmotivational phrase to start the week | wednesdayquick cooking recepe with steps included | fridayproduct | saturdayproduct | sunday✺product |
other observations:
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China (graphic designer) and I had to collaborate given that she didn't have all the images that my ideas required and every company has their limitations. For example I recommended for a Monday to post a granola add but the shape had not been created thus we had to change it into a brownie one when in reality it could have been more effective to advertise the granola bars given that most of the page already had brownie advertisements -- repetition in the consumers mind is incredibly important but not beneficial if you are leaving some of your value aside.
One of the creative writers ✍ advised to advertise products I actually liked and had tried before because this came out in the excitement of the voice. I connected this to the break, it is much cooler and authentic to write about something you love or have experienced rather than something you read about online. |
Mimanzana is becoming part of my every day and even if it's not a paying job my motivation keeps on growing because I am l e a r n i n g as I go! ☺