💡creation💡
is a never ending process.
final descriptions | Most mistakes were gramatical or needed revision in sound which was an extremelly useful practice to my spanish. Keeping things in the most consize way possible was hard but after doing it 45 times I feel that I am much confortable with it. I learned to allways use POSSITIVE word choice when selling an idea: instead of saying "we help solve your social and professional problems" say "we teach the skills to empower you towards a succesful career" |
✐✐✐ | The hands- on process brought an extreme flashback of Pedro, Babi Gonchi and I figuring out the content of the break's Facebook page only that they had a defined outline. The context was the same one, we all sat down with our laptops and opened sites in the same market for inspiration. |
♬💡 Music was playing and ideas were flowing: sally came into life. Sally would be the voice given to the posts making it more fun and dynamic just like gossip girl. The relaxed atmosphere allowed productivity in the workflow, no body got stressed if they were blank. I think this was also influenced because the brainstorming took place in a separate room than were they work and might explain why the break's brainstorm was so inneffective. They also had a list of the client's "inspiration" and had a 'verbal' benchmarketing allong the conversation as they compared what worked and what didn't. |
New task: blogging ✐ ✐ ✐ ✐ ✐ ✐ ✐ ✐ ✐ ✐ ✐ ✐ ✐ ✐ ✐
possible topics:
| At the end, Meli and Jose asked for me to complete a new marketing challenge for Inca Rail: writing two blog posts for their monthly post in the official webpage. I'm a little more confident in this area than when I was asked to write meta descriptions because of the experience I have of targeting different audiences through my writing. Given that I'm a constant blogger and write articles for The Break I'v become keen at creative and persuasive writing. These blog posts could be about anything related to Cuzco, and as I have just traveled to the site in July what a better subject to cover; I knew tons of cool things to do in this destination PLUS I had my own pictures. These posts are aproximately the length of an article (300-500 words). |