It’s not the storyline that gripped me onto this 2-and-a-half-hour action film. It wasn’t the polar attraction between Scarlet Johanson and the Hulk, nor the natural dialogue in such an unnatural world that captured me either.
Well, maybe a little. But, oddly this time, there was something else that caught my interest: the special effects.
(If you can, take a minute and look at the trailer, you’ll understand what I mean.)
For the first hour or so, I kicked back in my theater seat, appreciating the slow and fast motion building up heroic momentum, the buildings crashing, floors cracking, and an entire city raised into a meteorite with the ultimate goal being the destruction of the earth.
(Yes, my freshmen brother picked the movie, but from the description above you can tell that I was digging it.)
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Imagine the Avenger Vs. Ultron battle, without background suspense music, the exploiting cars, or surreal powers. Imagine this fight scene happening in a green Chroma room, with costumes, make up, countless mistakes and retakes.
Is what you’re picturing that epic of a scene?
#Beaware, it’s dangerous to think contrarily: many times, we tend to overly-veneer experts from the fields we aspire to master ourselves. I’m guilty of this too. What do I mean with this? We’ll, we’ve all idolized successful people at some point, cataloguing them as insanely gifted, assuming (almost automatically) that we’ll never be able to live up to their standards.
But if this is our mindset, then we’re absolutely wrong. I’ve come to see that only by taking some time to think about and analyze the steps involved in order to get to a certain destination--to achieve a certain something--we’ll be able to stop seeing it as an impossible jump. Most importantly, this notion will allow us to stop judging others’ pieces on the cold, non-personal surface, inviting us to empathize with the humanity of the creators, recognize the true worth of their trajectory, and to be truly moved by it.
There is an ugly starting line full of beautiful opportunities to every project, where final “beauty” isn’t guaranteed.
This has been true for my work.
This was true when designing the cart for BlendZ.
True for every purposeful project ever prototyped in the IA.
And Cine70’s campaigns were no outliers either.
It should be true for the final IA review too, no?